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Out of Home (OOH) advertising is any form of advertising that is conducted outside of the home. It can range from impressions on billboards and other physical media, to digital ads that are displayed on bus stops, kiosks, and in other public places. Different types of OOH advertising include traditional posters and billboards, vehicle graphics and wraps, street furniture like benches or kiosks, and transit advertisements such as buses or taxis. Tips for effective OOH advertising include choosing your audience carefully and making sure to maximize your reach. The benefits of OOH advertising are numerous. It provides incredibly broad visibility across a wide variety of locations, allows you to target specific audiences based on geography or demographics, is relatively inexpensive when compared to other forms of media, and results in high recall rates among viewers.
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